We co-create products and brands for social benefit with inspiring leaders like 

In January 2019 DVXD, in partnership with the Google News Initiative, kicked off an initiative to reimagine Rappler, one of the most read news publications in Southeast Asia. Founded by former CNN Bureau chief, Maria Ressa, Rappler has received global praise for their journalism in the face of ongoing pressure from the administration of Philippine’s President Rodrigo Duterte. Their innovative model combines a digital newsroom, data science, investigative journalism, and civic engagement. 

We co-create products & brands with innovative leaders, like

Indigo is a North American retailer that is described as the world’s first cultural department store. Over the course of a year, we worked with Indigo to create a new gift shopping experience that both gift givers and recipients would love. We saw an opportunity in digital commerce to reduce the impact of wasteful gifting and build more empathic relationships between people.

Andrea Limbardi

Thoughtfull by Indigo

Our work started with seeking to understand what makes a gift special. From hearing in-store testimonies from Indigo staff to concept testing ways to give better gifts with gift-givers, we sought out ways to make gift shopping more meaningful and less wasteful.

Expressing an identity that reflects gifting as a means of connection between people was critical to ensure Thoughtfull was cohesively understood. From promotions to commerce to community to services the Thoughtfull mark and brand language were defined to evoke a sense of empathy, support and guidance.

The Thoughtfull identity expresses the elegance, joy, and interconnected nature of gifting.

Thoughtfull and Meaningful Gifting

Maria Ressa

In January 2019 DVXD, in partnership with the Google News Initiative, kicked off an initiative to reimagine Rappler, one of the most read news publications in Southeast Asia. Founded by Nobel Peace Prize winner Maria Ressa. Rappler has received global praise for their journalism in the face of ongoing pressure from President Rodrigo Duterte. 
 
Our work centered around one core objective: Rappler’s mission to build communities of action.

Co-creating concepts with Rappler’s newsroom and readers, we imagined various ways to embolden readers. By understanding readers’ anxieties and challenges with mainstream social platforms, we learned about what to focus on to drive readership to civic engagement.

Rappler is an award winning Filipino news agency and platform for civic engagement.

Client

Areas of focus

Disciplines

Team

Case Studies Slideshow

Rappler is an award winning Filipino news agency and platform for civic engagement.