We co-create products & brands with innovative leaders, like

Indigo is a North American retailer that is described as the world’s first cultural department store. Over the course of a year, we worked with Indigo to create a new gift shopping experience that both gift givers and recipients would love. We saw an opportunity in digital commerce to reduce the impact of wasteful gifting and build more empathic relationships between people.

We co-create products and brands for shared progress with innovative startups like 

Willow is Canada’s first real estate investing platform, opening the door for all Canadians to invest in property. By examining the broad impact of fractional investing — including those already impacted by a housing affordability crisis — our goal was to ensure Willow’s values of inclusivity, community building, and wealth equity were foundational to the brand and product experience.

Willow

Logan, Mike, Ray, Arsh

In order to create a consistent experience for future Willow product, it was necessary to establish a consistent UI system; we created foundational visual and interaction language.

Design and development worked in tandem to strike the proper balance between performance, flourish and accessibility,

Willow and Wealth Equity

Andrea Limbardi

Thoughtfull by Indigo

Our work started with seeking to understand what makes a gift special. From hearing in-store testimonies from Indigo staff to concept testing ways to give better gifts with gift-givers, we sought out ways to make gift shopping more meaningful and less wasteful.

Expressing an identity that reflects gifting as a means of connection between people was critical to ensure Thoughtfull was cohesively understood. From promotions to commerce to community to services the Thoughtfull mark and brand language were defined to evoke a sense of empathy, support and guidance.

The Thoughtfull identity expresses the elegance, joy, and interconnected nature of gifting.

Thoughtfull is a way to give gifts more meaningfully while supporting local communities

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Thoughtfull is a way to give gifts more meaningfully while supporting local communities