Indigo and Shopping with Intention

Jacky Tuinstra Harrison

Matthew House is a collective of refugee claimant residences in downtown Toronto, Canada. As an organization, they seek to inspire hope, uphold the dignity, and champion independence through building resilient communities for refugees in a familial home environment.

The wordmark’s stroke weight was extended to an icon set representing key milestones of the refugee journey.

Tone and voice guidelines were developed based on the organization's roles instead of a channel-specific approach.

Matthew House and Championing Independence 

With a renewed commitment to sustainability and inclusivity, Indigo collaborated with DVXD to redefine its e-commerce experience. Together, we explored new shopping patterns focused on more intentional shopping and defined a design system to enable ongoing innovation and development.

The new design system enables Indigo to innovate faster and more efficiently as they work to create a more personalized shopping experience for their customers.

Ongoing product development, like the refreshed Indigo app, showcase the versatility of Indigo’s new design system and experience design.

Indigo is a beloved Canadian retailer committed to helping people live with purpose.

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Case Studies Slideshow

Indigo is a beloved Canadian retailer committed to helping people live with purpose.