Indigo and Shopping with Intention

With a renewed commitment to sustainability and inclusivity, Indigo collaborated with DVXD to redefine its e-commerce experience. Together, we explored new shopping patterns focused on more intentional shopping and defined a design system to enable ongoing innovation and development.

The new design system enables Indigo to innovate faster and more efficiently as they work to create a more personalized shopping experience for their customers.

Ongoing product development, like the refreshed Indigo app, showcase the versatility of Indigo’s new design system and experience design.

Diogo Akio

Jacky Tuinstra Harrison

Matthew House is a collective of refugee claimant residences in downtown Toronto, Canada. As an organization, they seek to inspire hope, uphold the dignity, and champion independence through building resilient communities for refugees in a familial home environment.

The wordmark’s stroke weight was extended to an icon set representing key milestones of the refugee journey.

Tone and voice guidelines were developed based on the organization's roles instead of a channel-specific approach.

Matthew House and Championing Independence 

We co-create products and brands for social benefit with inspiring leaders like 

In January 2019 DVXD, in partnership with the Google News Initiative, kicked off an initiative to reimagine Rappler, one of the most read news publications in Southeast Asia. Founded by former CNN Bureau chief, Maria Ressa, Rappler has received global praise for their journalism in the face of ongoing pressure from the administration of Philippine’s President Rodrigo Duterte. Their innovative model combines a digital newsroom, data science, investigative journalism, and civic engagement. 

Maria Ressa

In January 2019 DVXD, in partnership with the Google News Initiative, kicked off an initiative to reimagine Rappler, one of the most read news publications in Southeast Asia. Founded by Nobel Peace Prize winner Maria Ressa. Rappler has received global praise for their journalism in the face of ongoing pressure from President Rodrigo Duterte.\
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Our work centered around one core objective: Rappler’s mission to build communities of action.

Co-creating concepts with Rappler’s newsroom and readers, we imagined various ways to embolden readers. By understanding readers’ anxieties and challenges with mainstream social platforms, we learned about what to focus on to drive readership to civic engagement.

Rappler and News for Communities of Action

We co-create products & brands with innovative leaders, like

Indigo is a North American retailer that is described as the world’s first cultural department store. Over the course of a year, we worked with Indigo to create a new gift shopping experience that both gift givers and recipients would love. We saw an opportunity in digital commerce to reduce the impact of wasteful gifting and build more empathic relationships between people.

Andrea Limbardi

Thoughtfull by Indigo

Our work started with seeking to understand what makes a gift special. From hearing in-store testimonies from Indigo staff to concept testing ways to give better gifts with gift-givers, we sought out ways to make gift shopping more meaningful and less wasteful.

Expressing an identity that reflects gifting as a means of connection between people was critical to ensure Thoughtfull was cohesively understood. From promotions to commerce to community to services the Thoughtfull mark and brand language were defined to evoke a sense of empathy, support and guidance.

The Thoughtfull identity expresses the elegance, joy, and interconnected nature of gifting.

Thoughtfull and Meaningful Gifting

We co-create brands and products for social benefit with inspiring leaders like

In 2019, DVXD and Studio Sophomore partnered with designer Shannon Hunter to help realize her vision for a more sustainable, locally-focused, lakeside retreat in Ontario's Prince Edward County. Nestled among farms and markets and pristine shoreline, Wander was built as a place for friends and family could disconnect from their normal everyday and reconnect with each other through novel retreat. 

Shannon Hunter

Wander is a communaly focused resort and a retreat from the pace of everyday life

Tablet device displaying the Wander website

DVXD and Studio Sophomore have partnered with designer Shannon Hunter to help realize her vision for a more sustainable, locally-focused, lakeside retreat in Ontario's Prince Edward County.   

Nestled among farms and markets and pristine shoreline, Wander was built as a place where friends and family could disconnect from their normal everyday and reconnect with each other through a retreat rooted in community and natural wonder.

Through user research, we identified what guests' best travel experiences were and what they were missing. No matter their differences, everyone's best experiences reflected the same desire to more deeply connect with the local communities they visited.

Each cabin is a showroom of artisan country wares. We created an online store to allow guests purchase their favourite items and bring Wander home with them.

We extended the guest experience beyond the resort by co-creating the Wander the County iOS app with Studio Sophomore. With it, guests have handpicked itineraries of local gems, a curated map of select county destinations, and a direct message portal with staff and services.

Sophomore

Wander and Travel to Reconnect

We co-create products and brands for shared progress with innovative startups like 

Willow is Canada’s first real estate investing platform, opening the door for all Canadians to invest in property. By examining the broad impact of fractional investing — including those already impacted by a housing affordability crisis — our goal was to ensure Willow’s values of inclusivity, community building, and wealth equity were foundational to the brand and product experience.

Willow

Logan, Mike, Ray, Arsh

In order to create a consistent experience for future Willow product, it was necessary to establish a consistent UI system; we created foundational visual and interaction language.

Design and development worked in tandem to strike the proper balance between performance, flourish and accessibility,

Willow and Wealth Equity

We exist to help visionary leaders create and grow sustainable, resilient and thriving communities through design and technology. From our partnerships with globally renowend brands to supporting local non-profits - we believe in creating experiences to make communities engines of progress toward sustainability, equity and public health.

We are a strategic and applied design and technolgy studio. We collaborate with our partners to research, conceptualize, prototype and launch brands, products and programs to create mutual benefit for the communities they impact.

Our partners describe us as strategic extensions to their teams. Together, we co-create and grow brands, products, and services for the shared benefit of all those impacted by our work.

Shereen Ashman, Co-Founder / Director of Education & Programs

 Logan Yergens, Co-founder /. CEO, Willow

Mia Umanos, Co-founder and CEO of Clickvoyant

Andrea Limbardi, President of Indigo

Kirsten Chapman, Retail Entrepreneur and Advisor

We work with visionary leaders to progress sustainability, equity, and health through design and technology.

Our partners are diverse leaders at all scales — from non-profits to early-stage ventures to globally recognized brands.

Silvia

Silvia González

Design Director

 Journalist & CEO of Rappler, Noble Peace Prize Winner

Research

Brand Strategy

Product Strategy

Service Design

Product Design

Content Strategy

Copywriting

Art Direction

Motion Design

Black lives

Migrant rights

Carework

Health equity

Climate Justice

Press freedom

Derek Vaz - Principal, DVXD

Principal

Brad McDonald - Managing Director, DVXD

Managing Director

Josiah Bilagot

Silvia Gonzalez

Nelson Leung

Senior Designer

We are a strategic and applied design and technolgy studio. We collaborate with our partners to research, conceptualize, prototype and launch brands, products and programs to create mutual benefit for the communities they impact.\
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**Focus Areas**

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We work with inspring indviduals and influential organisations from founders to non-profit leaders to globally renowned brands to co-create impact in Sustainabiilty, Health and Equity.\
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Have a project in mind? Get in touch with us

**Services**
- Research
- Brand strategy
- Product strategy
- Service design
- Product design
- Content Strategy
- Copywriting
- Art Direction
- Photography/Motion Design

A Studio for Shared Progress

We believe in design as a tool to create collective prosperity.

What is shared progress?

"Creating with, not just for, the communities our work impacts."

What is shared progress?

"Standing together in a world of violence, fear and lies."

Our approach

Research

Evolution

Prototype

Our Team

A senior, hands-on team combining research, strategy, branding, technology and experience design.

Derek Vaz

Principal

Brad McDonald

Managing Director

Josiah Bilagot

Design Director

Silvia Gonzalez

Design Director

Nelson Leung

Design Director

Amos Marsters

Senior Designer

Let's create together

A Studio for Shared Progress

We believe in design as a tool to create collective prosperity.

Testimonial

What is shared progress?

"Creating with, not just for, the communities our work impacts."

What is shared progress?

"Standing together in a world of violence, fear and lies."

Partnership

Our approach

Research

Evolution

Prototype

Our Team

A senior, hands-on team combining research, strategy, branding, technology and experience design.

Derek Vaz

Principal

Brad McDonald

Managing Director

Josiah Bilagot

Design Director

Silvia Gonzalez

Design Director

Nelson Leung

Design Director

Amos Marsters

Senior Designer

Let's create together