Case Studies Slideshow
- Sustainability
Thoughtfull is a way to give gifts more meaningfully while supporting local communities
Brand Strategy, Product Strategy, Brand Identity, Product Design, Mobile App DevelopmentWhat is a gift?
Our work started with seeking to understand what makes a gift special. From hearing in-store testimonies from Indigo staff to concept testing ways to give better gifts with gift-givers, we sought out ways to make gift shopping more meaningful and less wasteful.
What is a gift?
Our work started with seeking to understand what makes a gift special. From hearing in-store testimonies from Indigo staff to concept testing ways to give better gifts with gift-givers, we sought out ways to make gift shopping more meaningful and less wasteful.
The Thoughtfull identity expresses the elegance, joy, and interconnected nature of gifting.
Client
- Indigo
Disciplines
- Brand Strategy
- Product Strategy
- Brand Identity
- Product Design
- Content Strategy
Team
- derek vaz
- silvia gonzalez
- josiah bilagot
- steph coleman
- sam rodrigues
Next CollaborationWillow and Wealth Equity