Haloo Partners with DVXD to Elevate Brand Experience as They Expand to Enterprise Market

Toronto, ON – July 15, 2024 Haloo, an AI-driven legal tech startup that recently pivoted to an enterprise SaaS model, is proud to announce a strategic partnership with DVXD, a leading design studio renowned for co-creating compelling digital products and brand experiences.

With a fresh injection of $4.7 million CAD in funding, Haloo is poised to scale its operations and deliver advanced trademark management solutions to a broader audience. The partnership with DVXD will focus on reimagining Haloo’s website as a compelling storytelling experience and engine to scale its customer base globally. This collaboration aims to enhance Haloo's brand presence and support its growth in serving the enterprise market.

“DVXD’s teams boasts impressive pedigrees, having worked with major agencies and high-profile clients — and even includes a former lawyer, bringing a unique perspective to our legal tech project.”, expressed Haloo Co-Founder & CEO, Julie MacDonell. “They perfectly understood our need for a sleek, performant website for a growing startup. We are confident they will deliver a visually stunning, high-performance site while setting us up for future scalability.”

Known for its commitment to social progress through design, DVXD views the partnership as an opportunity to further its mission by supporting a startup that aligns with its values. Derek Vaz, Founder and Principal of DVXD, shared his thoughts on the collaboration: “Haloo is creating the blueprint for a community and ethics-focused AI startup. We look forward to showcasing how their unique approach to co-creating a powerful platform empowers trademark practitioner workflows at all scales.”

Alongside Creative Director, Franzi Erlebach, the new partnership will leverage DVXD's expertise in user experience design, brand strategy, and co-creation methods to help Haloo establish a strong foothold in the enterprise market.

For more information about Haloo, please visit haloo.ai

For more information about DVXD and its services, please visit dvxd.co

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About DVXD

DVXD is an experience design studio for shared progress, with offices in Toronto and Los Angeles. Together with influential organizations, they co-create digital products and brands with a shared commitment to sustainability, equity and health. To date, this includes collaborations with socially-centered startups, renowned brands, and even a Nobel Peace Laureate. Learn more at DVXD.co.

About Haloo

Haloo is an AI-driven legal tech startup that provides advanced trademark management solutions. Following a successful pivot to an enterprise SaaS model, Haloo is dedicated to empowering trademark practitioners with cutting-edge tools and resources. Learn more at haloo.ai